About Violet Melbourne

Violet Melbourne was founded 25 years ago, born from the shared vision of a passionate Australian couple. What began as a small idea in the vibrant heart of Melbourne has since grown into a beloved homegrown brand, known for offering stylish, high-quality clothing, shoes, and accessories.

Inspired by the energy, creativity, and unique character of Melbourne, Violet is all about creating pieces that empower Australians to feel confident and comfortable in their own skin. Whether it's a sharp blazer for the office or a cozy knit for a laid-back weekend, we believe fashion should be versatile, timeless, and above all, a reflection of who you are.

At Violet, fashion is more than just following trends. Each collection is a result of months of meticulous design and planning, combining premium materials with an eye for what’s both fresh and enduring. Our goal is simple: to offer you clothing that not only looks good but feels great, too.

Today, Violet proudly serves customers across Australia and beyond. We’re thrilled to see our pieces worn by people who appreciate thoughtful design with a personal touch. From the beginning, we've stayed true to our roots — creating with passion, remaining approachable, and always putting you, our customer, at the heart of everything we do.

Confident. Timeless. Designed to be lived in. Welcome to Violet.